Yes to Space Expansion

Portfolio Post

The “Yes to Space Expansion” was a campaign held within McMaster University in order to receive funding for a $60 million infrastructural upgrade on campus. This project would include both a new student centre, and athletics and recreation centre. Our responsibility was to create the overall brand of this campaign, as well as implement an effective marketing strategy. In order for this funding to be received, it would be held to a democratic referendum and voted on, so messaging was extremely important. This campaign ended up being successful, and McMaster University is now set to receive these infrastructural upgrades in the year 2020.

The Diplomat

Portfolio Post

The Diplomat is a restaurant located in the heart of downtown Hamilton on King William Street. With a globally inspired menu, and an aesthetically eclectic atmosphere, it was very important that the overall brand reflected this unique space. On top of creating the overall look and feel of the Diplomat’s brand and menus, we were also tasked with creating all the artwork you see on the walls, as well as the signage seen throughout the space.

Ontario Dealer Magazine

Portfolio Post

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

SSCM

Portfolio Post

We were tasked with rebranding the Student Support & Case Management department within McMaster University. Looking for a totally new and refreshed identity, we worked alongside their whole team to make sure their new look reflected their core values and beliefs.

Feed Your Hippo

Portfolio Post

The Feed your Hippo campaign was meant to help introduce the topic of mental wellness to incoming McMaster Students. We worked with the team at McMaster to create a campaign that was approachable, and sparked conversation of mental wellness on campus.