Yes to Space Expansion Campaign

The “Yes to Space Expansion” was a campaign held within McMaster University in order to receive funding for a $60 million infrastructural upgrade on campus. This project would include both a new student centre, and athletics and recreation centre. Our responsibility was to create the overall brand of this campaign, as well as implement an effective marketing strategy. In order for this funding to be received, it would be held to a democratic referendum and voted on, so messaging was extremely important. This campaign ended up being successful, and McMaster University is now set to receive these infrastructural upgrades in the year 2020.

Services Graphic Design, Branding
Year 2017