Well-Being Learning Hub
We really wanted this brand to give off a sense of tranquility to all those who were engaging with it. Drawing heavily from natural colours and imagery, we took inspiration from nature and the feeling of calm that surrounds it.
Being a branch of McMaster University, creating an identity that was approachable and student-centric was central to our thought process and execution in terms of style and substance.
IDENTITY DEVELOPMENT + BRAND STRATEGY + DESIGN + ANIMATION