smpl Design Studio

Developing a refreshed brand identity for smpl Design Studio was a great opportunity for us help modernize and streamline their overall image. It was really important for us to create a brand that was as professional, modern, and elegant as the work they create.

We wanted this brand to feel organic, clean, and minimalist so the focus could always be front and centre on their creative designs.

Using earth tones, custom illustrations, carefully chosen typefaces, and much more, we were able to create an overall identity that was unique and approachable. We then applied these same tools, styles, an assets when we designed and developed their new custom website.