Rustic Reuben

When conceptualizing this brand it was very important for us to create something that was bright, fun, and lively. We wanted to incorporate an array of colours, icons, and patterns that were unique to this newly developed identity, but also inviting and approachable.

Working extensively with the Executive Chef and team, we were able to bring this brand to life and give it a personality that matched the relaxed, atmosphere. We then applied this newly developed brand identity to custom menu designs, a website, apparel, signage, custom parchment paper and sandwich picks, etc.