CIBC Debt Help

CIBC recently launched a new branch of their services focusing on helping their customers learn more about managing their debt. When developing this new campaign, their team reached out to ours in order to help create a digital campaign introducing a new program.

We were tasked with creating an animated commercial while also developing a visual style that was in-line with their brand guidelines.

Direction + Animation + GRAPHIC Design + Sound Design + Voice Recording + Story Boarding

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It was important for us to ensure that this project was done in a way that was approachable, informative, and visually engaging. We worked on a visual style that we believed encapsulated the identity of CIBC while simultaneously story boarded out a concept to help their story.